Have you ever wondered how governments convince their people that the time is right to go to war with another nation?
What kind of messaging do militaries and governments use to change the hearts and minds of people?
Kevin McCarty, program chair for Information Operations at the Daniel Morgan Graduate School of National Security, will join YPFP to show us how, during the Bush and Obama administrations, he did just that while serving on the National Security Council. With YPFP members, he will answer these questions using Target Audience Analysis and Reality* vs. Perception Matrices* in his interactive simulation on changing hearts and minds in times of war. This will allow the audience to experience what it is like to sit in on this type of important, strategic discussions.
Join YPFP as we host Kevin McCarty for the next chapter of the 2017 Disruptor Series.
When: July 19, 2017 6:30 - 8:30 PM
Where: International Student House of Washington DC
Within the National Security Councils of the Obama and Bush administrations, Mr. McCarty served as the Director for Global Outreach, where he was responsible for the coordination across government of what was known as the “War of Ideas” to counter terrorism. Prior to joining the Bush administration, Mr. McCarty served at the Central Intelligence Agency and in the U.S. Navy. His full bio can be found here.
The YPFP Disruptor series is all about helping NextGen leaders bring their fresh ideas and solutions to the table. This series will give you unique opportunities to hear from true innovators and insiders who understand exactly where the establishment went wrong, and how NextGeners can make innovative change for the future.
* Target Audience Analysis is the process of identifying the right audience to be targeted for the current state of affairs and then identifying the most influential way to have this targeted group react positively to this communication, while also preparing for ways to counter a possible negative reaction by the group.
* A Reality vs. Perception Matrix is a basic concept evaluating the level of audience engagement when it is targeted, because the level of engagement is determined not only by how an audience perceives an issue, but also in the underlying reality of the problem. These two areas do not always match and the matrix helps exhibit this.
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