WHAT: Tools of the Trade: Working with Media in Brussels
WHEN: Tuesday, 7 March 2017, 18h30-20h00
WHERE: CLEAR Europe - Rue de Stassart 117, Brussels
WHO: YPFP members
In recent months, we have seen high-level politicians accuse segments of the media of being politically biased and of generating, proliferating and peddling “fake news”. While the relationship between the media and public figures has always been rather contentious, it seems to have reached new heights of friction as of late. With a vast array of tools at its fingertips including social media platforms, television, newspaper and radio, the media has a considerable capacity to inform the general public and, with this, a powerful ability to influence public perception. As such, maintaining a constructive relationship with the media should be a top priority for anyone in the limelight. What is the right way to deal with the media? And how can the media be employed to one’s benefit?
YPFP is delighted to offer our members this Tools of the Trade workshop on "Working with Media in Brussels". Our speaker, Gareth Harding, will share with us some techniques on how to influence media, how to understand what journalists want and how to pitch to them.
Gareth Harding is a writer, journalism professor and media trainer who is founder and owner of Clear Europe, a communication training company. Gareth directs the Missouri School of Journalism’s Brussels programme and is a guest lecturer at the European Journalism Centre in Maastricht, the College of Europe in Bruges, and the IHECS communication school in Brussels. Before turning to teaching and training, Gareth reported on European affairs for 12 years for European Voice and Time Magazine and served as Chief European Correspondent for United Press International from 2002 to 2006. He has written for the New York Times, Washington Times, Wall Street Journal, Guardian, Independent, Politico, Foreign Policy and Foreign Affairs and is a columnist for EUobserver. Gareth has directed documentaries and conducted dozens of media and journalism trainings around the world, has contributed to several travel guides to Belgium, won a European award for his multimedia work, and wrote “Reporting Brussels” – a handbook for journalists now in its fifth edition. Gareth has a degree in Politics and History from the London School of Economics and holds a Master’s degree in Communication from VUB in Brussels. He worked as a political advisor in the House of Commons and the European Parliament before becoming a journalist.
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