Applications for this module are now open. Applications are due 11:59 pm August 13.
Back by popular demand, YPFP is conducting its Strategic Communications Module for a second time. Through a series of eight lectures and workshops, the module will build your understanding of the techniques, technology, and trends in the field of strategic communications. By participating in this module you will learn the fundamentals of the practice of strategic communications in foreign policy and skills such as how to build a brand, writing a strategic communications plan, and communicating in a crisis. In this module you will have the opportunity to interact with and learn from leading thinkers in the field of strategic communications, gain exposure to the techniques, technology, and trends that are driving strategic communications today. Throughout the module, participants will develop a comprehensive and integrated strategic communications plan on a topic area of their choice. Plans will be shared for peer-review every two weeks.
Some specific dates and speakers are subject to change. Sessions will be held from 6:30 to 8 pm.
August 18 - Orientation
August 26 - Strategic Communications 101: What is strategic communications? How has it evolved with technology advances? Led by Jen Psaki, Department of State
September 4 - Techniques for Creating a Strategic Communications Plan Led by Eric Hoplin, Executive Director, Financial Services Roundtable
September 10 - Keynote Speaker: Trends and the Future of Strategic Communications Led by Larry Lauer, Vice Chancellor Emeritus, Texas Christian University
September 16 - Managing Perceptions and Your Brand: Using strategic communications techniques to manage perceptions and your brand Led by P.J. Crowley, Professor at George Washington University and former Assistant Secretary of State for Public Affairs
September 22 - Protecting your "Brand" in a Crisis: The essence of strategic communications in crises and the essentials for crisis communication planning Led by Alison Hawkins, Vice President, Communications, Financial Services Roundtable
September 29 - Public Diplomacy: The role of strategic communications in foreign policy and the use of strategic communications to articulate American foreign policy. Led by James Glassman Executive Director of the George W. Bush Institute and former Undersecretary of State for Public Diplomacy and Public Affairs
October 7- Technology: Assessing the impact of technology on strategic communications and surveying the technology tools at our disposal.
To apply for this module please fill out the application form here. There is a $30 fee to participate in this module.
1825 NW Connecticut Ave
Washington, DC 20009
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