Running a Successful Social Media Campaign

Today’s wired world creates a brand new communication dynamic, requiring new digital skills. But building a digital strategy is not just about technology – it is also about the stories we tell. We all aim to learn how to develop a structured approach to digital thinking. This means learning how to produce engaging online content and promote it so that people notice it and act on it.

This half day training will focus on what a social media strategy is, realistic goals and objectives, and how to align them with an organisation’s overall strategy. Through practical case studies of social media campaigns in Europe, participants will learn social media good practices.

Some key elements will be:

  • How social media can help you or your organisation meet its goals in the Brussels environment
  • Social media success stories (and failures) to learn from
  • Finding and reaching our audience online
  • Creating appropriate content on the right channels at the right time
  • Analysing and improving our online campaign tactics
  • Growing our numbers of followers and fans
  • Engaging our audience and getting them to take action
  • Measuring results through relevant metrics

YPFP Brussels, with the help of the U.S. Mission to the EU, has lined up this training session for a select few members. Don't miss out on this opportunity to improve your social media skills! Bear in mind that places for this unique event are limited; please supply a 100-word statement on why you want to participate as a young professional.


Jon Worth is a former UK civil servant who taught EU policy making for the British government and now works with EU institutions and other clients to help them improve their social media strategies, web writing, and online policy advocacy. He has written columns for POLITICO Europe, the Guardian and the World Economic Forum and has been blogging about EU affairs for over a decade. Jon lives in Berlin, but gives speeches and presentations and runs courses across Europe. He also teaches at the College of Europe in Bruges, the University of Maastricht and the University of St. Gallen. He is highly active on Twitter in debates about EU politics. His Twitter account is the third most followed non-politician account among Brussels decision makers, according to Hill + Knowlton.

REGISTRATION: https://goo.gl/saIB4b

July 01, 2017 at 9:30am - 1pm
Port de Namur
Brussels 1050
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