YPFP Events

YPFP Brussels: Tools of the Trade - Public Communication and Campaigning from an NGO perspective

June 25, 2013 07:00 pm


IFRI - the French Institute of International Relations
Rue Marie-Thérèse, 21
1000 Brussels

WHAT: Tools of the Trade - Public Communication and Campaigning from an NGO perspective

WHEN: Tuesday 25 June, 19:00-20:30

WHERE: IFRI - the French Institute of International Relations, Rue Marie-Thérèse, 21, 1000 Brussels

WHO: YPFP Paying members only



Communication in a non-governmental organisation (NGO) is, as well as in a private company, the key to success. A private company needs to sell its product using the matching communication message and tools.  As a NGO we try to “sell” our vision & mission. Our mission consists in making social changes. We have to think strategically about which message we want to send into the world, which target group we want to reach and which the best path to achieve our goal is. And this … with very limited resources, in a highly competitive environment. PR and fundraising are therefore essential parts for every non-profit organization. Social change will only be possible when an organization communicates in a persuasive, professional, transparent, innovative way with different audiences, asks for and receives support from people and institutions. In this workshop you will learn more about the daily communication-challenges of an international NGO as Amnesty International, and how we try to find creative ways to tell the world our story about human rights. On the agenda: some theory, but most of all practical examples and interactive discussions.

Karen Moeskops is the Director of the Flemish section of Amnesty International since 2009 and has been coordinating campaigns and working on strategy within Amnesty International for the past 11 years. Trained in political science and development, in her current capacity she manages the external relations of the organisation: the contacts with politics and administration, with other NGOs and big donors, and the relations with the international movement. She is also Amnesty International Flanders’s spokesperson. Amnesty International is a global movement of more than 3 million supporters, members and activists in over 150 countries and territories who campaign to end grave abuses of human rights. Our vision is for every person to enjoy all the rights enshrined in the Universal Declaration of Human Rights and other international human rights standards. We are independent of any government, political ideology, economic interest or religion, and are funded mainly by our membership and public donations.The Tools of the Trade series is designed to impart tangible knowledge and practical skills, through interactive workshops and seminars with people who are leaders in their field, to ensure you get the best out of your membership.

HOW AM I SELECTED?A computer will randomly choose the participants from the paid members who have registered. A confirmation email will be sent out to each successful recipient and a waiting list will be created for the rest.Out of respect towards our speakers we ask you to attend the full session of the workshop. If you have other commitments that evening and plan to leave the event earlier, we ask you kindly to sign up for another workshop, where you are able to commit for the complete session.NB: To offer a fair chance to other members wishing to participate in this series, the 25 participants of this Tools of the Trade event will be ineligible for our next event in the series. While we can never guarantee everyone a place, please make sure that you are applying for a workshop you wish to attend.

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