YPFP Events

YPFP DC: Strategic Communications in the Digital Age (8-week Immersive Learning Program)

March 25, 2013 12:30 pm


Washington, DC
United States

Summary: Faster information flows, more accesible communications tools, and the ease of global connectivity define the twenty-first century strategic communications environment. The ability to communicate complex ideas cleary and quickly to a diverse global audience is a fundamental skill for the foreign policy leader of the future. Whether navigating a crisis, analyzing a critical challenge, selling a product, inspiring a new mission, or motivating your peers, your ability to communicate strategically will determine if you are a success.

YPFP's immersive learning module on Strategic Communications in a Digital Age will equip you with the knowledge and skills necessary to communicate the clearest message to the right audience through the best channels. Participants will hone fundamental writing and speaking skills and learn the nuances of effecitve communications through a series of interactive workshops, discussions, and mentorship opportunities with top practitioners in the communcations field. A set of videos, talks, and readings will give each participant a baseline of knowledge for the module.

After participating in the module, you should be able to:

  • Write an effective press release or op-ed on short notice
  • Communicate effectively on TV
  • Learn best practices for writing on the web vs. traditional media
  • Integrate techniques for tailoring messages to diverse audiences
  • Adopt new uses for a range of social media tools
  • Understand the essential elements of client engagement and presentation
  • Identify strategies for getting, keeping, or transforming a job as a strategic communicator
  • Learn the key tenets of digital diplomacy

Application: Applications to participate in the module will be open from 4 March to 18 March 2013.

​Activities: The module will run from 28 March to 17 May 2013.

28 March: Module Orientation

2 April: The "Black Swan Phenomena" in International Relations, a Conversation with John Rendon, Rendon Group Inc.

4 April: Public Writing: A Workshop

11 April: Crafting Op-Eds for a Global Audience: A Workshop with Anne Snyder, New York Times

17 April: How to Write for the Web: A Workshop with Jonathan Rick, Jonathan Rick Group

25 April: The Sunday Morning Circuit: How to Communicate Effectively on TV: A Workshop with Mosheh Gains, Good Morning America

30 April: Into the Fray: How to be Part of the DC Dialogue: A Conversation with Josh Rogin, Foreign Policy Magazine (TBC)

8 May: Digital Diplomacy: The Importance of Engaging Overseas Audiences and How Social Media is the New Frontier, a Panel with Rudy Gharib, U.S. Agency for International Development, Andy Rabens, U.S. State Department, and Cathryn Sitterding, Booz Allen Hamilton

14 May: Careeers in Strategic Communications a Panel with Ambassadr Alberto Fernandez, U.S. Department of State, John McNally, World Bank Group, Dana Purcarescu, French Embassy to the U.S., Gail Chalef, Brookings Institution, Laura Latigue, Management Sciences for Health

15 May: Unleash the Hidden Power of Linkedin: A Workshop with Jonathan Rick, Jonathan Rick Group

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