Crisis Communications: Responding to the Unpredictable


How do the EU, NATO and the private sector manage and respond to crises? What does crisis communications entail?

YPFP is inviting its members to engage in a real time simulation of a communications crisis led by communication experts from NATO, the European Commission, Interel and the Association of European Airlines.

The aim of the workshop is to provide you with a unique opportunity helping them better understand the elements that are critical for a successful communication response within the first 24 hours following a crisis. The workshop will further explore how a communications campaign is further developed and unrolled.

Split into two groups representing either the defence perspective or the civilian perspective, participants will be guided through a simulation of a real public crisis incorporating the latest media tools and techniques. The simulation will be followed by a brainstorming session with cutting-edge innovative ideas on how to respond to a crisis and implement a crisis strategy, based on the performances of each group.

In order to do so, we will have the honour to welcome:

  • Paul King, Programme Officer, Engagement Section, Public Diplomacy Division, NATO
  • Dana Manescu, Head of Social Media Sector, DG COMM, European Commission
  • Geert Sciot, Vice-President Media Relations - Brussels Airlines & General Manager Communication Association of European Airlines
  • Baudouin Velge, Managing Partner, Interel & Professor of Strategic Communications at the Catholic University of Louvain (UCL)

The event will be followed by a reception with alcoholic refreshments to continue the discussion and further develop presented ideas.

Please be aware there is currently an issue with our website which means some people may have difficulty RSVPing to our events. If this happens to you, we invite you to email brussels@ypfp.org to sign up. Apologies for any inconvenience!

July 19, 2017 at 7pm - 9:30pm
Press Club Brussels Europe
Rue Froissart 95
Brussels 1000
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