WHAT: Tools of the Trade workshop: Demystifying Storytelling
WHEN: Wednesday, 14 October; 19.00 - 20.30
WHERE: Turkish Coffee Briefings, Rond Point Schuman 11, 1040 Brussels
WHO: YPFP Members
Storytelling is a way of human expression as old as humanity and now widely used in communications and marketing. It is an important element of public speaking and presenting too. While much debate is devoted to the subject in professional circles, we seem to have digressed from the fundamental principles of this approach. In other words, many have a 'story' but forget that 'telling' it is just as important.
During this Tools of the Trade workshop, learn what storytelling is, what itis not and discover your storytelling potential. Jeroen will demystify storytelling for you and provide tips for how to use this powerful concept in everyday professional and personal life.
Jeroen Gaudissabois works for Porter Novelli Brussels where amongst others leads the Hewlett Packard account in Belgium and Luxembourg, providing them with support for stakeholder outreach, creative campaigns and media relations. He develops social media strategies, policies and guidelines for companies operating in a broad spectrum of industries. He builds relationships with key online stakeholders and specialises in safeguarding a brand’s ecosystem and strategic direction.
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Rond Point Schuman 11
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